Health Insurance Product Review: Max Re-Assure

Health insurance space is one of the few business areas which have boomed during the COVID pandemic. Hundreds of crores of premiums are being collected by insurance companies due to the increased interest of the people in health insurance. With COVID treatment bills running in lakhs, people have become aware of the advantages and the shield on personal savings that health insurance provides in case of medical emergencies.

Today, one thing is for granted that this interest in medical coverage among people is going to rise further. And with increasing awareness companies will have to introduce and sell feature-loaded plans. The latest product offering from Max Health Insurance precisely provides everything that the customer looks for in a health insurance plan.

The product named REASSURE provides unlimited claims to the customer up to sum assured during the year. The product is available in individual and family floater plans. The need for such a product is even more pronounced in the times of COVID when the whole family can be infected from the disease and the bill per person can run into several lakhs. Under such a situation in this plan, every member will be covered up to sum assured separately which is the highlighting feature of ReAssure.

Let us understand with an example. A family of four (parents + 2 kids) have taken ReAssure plan for Rs. 10 lakh coverage. If one member is diagnosed with COVID and is hospitalized, then he can use the entire sum assured of Rs. 10 lakh. Now, if after a few days two more members test positive then both the members can avail individual Rs. 10 lakh each for their treatments. Members can claim an unlimited number of claims each year up to sum assured. No other plan in the industry provides such a unique feature of unlimited claims.

The plan offers to increase the sum assured by 50% for every non-claim year till a ceiling of 100%. This implies that in two years the sum assured doubles. The plan provides annual medical tests for the covered members from day 1. The maximum ceiling for the test cost is Rs. 5,000 in individual plans and Rs. 10,000 in family floater plans.

In order to recognize the efforts of doctors in the current pandemic, the plan offers a 5% upfront discount to doctors. The plan also offers a discount on the yearly premium of up to 30% if the insured completes a certain number of steps during the year. The same will be tracked by a smartphone app. 

ReAssure is one of the few plans that cover modern treatments like robotic surgeries and also provides the facility of covering air ambulance charges up to sum assured.

Often consumable items like gloves, oxygen masks, etc are not covered by insurance companies. ReAssure provides you an option to get these charges covered for a nominal premium so that you can consider your health cover just like the zero depreciation cover on your car.

Apart from this, features like coverage for a suite room, 60 days pre, and 180 days post hospitalization expenses, coverage of daycare procedures are also provided by this plan.

The company has kept the premiums highly competitive. Below is the premium chart for your reference.


You must have heard about the term flagship killer in the context of smartphones. The latest offering from Max can be termed as the flagship killer of the insurance industry. A feature-loaded cheap product coming from a top insurer is definitely a boon for millions of people who are desperately wanting medical coverage at a cheap price. 

If you want to know more about health insurance and want to buy health insurance of any company then please reach out to us on finriseinvestment@gmail.com or +91-8568953926.

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