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Indian Print Media - Comparative advantages and challanges

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The paper has been published in the journal published by EGADE Business School, Mexico & Institute of Public Enterprise (IPE), Hyderabad. Indian print media   is one of the largest print media in the world next only to China. History The history of the Indian print media started in 1780, when the first newspaper was published by James Augustus Hickey. The name of the newspaper was The   Bengal Gazette  and it was published in Calcutta (now Kolkata). Hickey is considered as the "father of Indian press". In 1789, the first newspaper from   Bombay , the   Bombay Herald   appeared, followed by the   Bombay Courier   next year (this newspaper was later amalgamated with the   Times of India   in 1861). The first newspaper in an Indian language was the   Samachar Darpan   in   Bengali . Today a large number of newspapers are published in various languages like Hindi ,   Marathi , Malayalam ,   Kannada ,   Tamil ,   Telugu ,   Oriya ,   Assamese ,   Urdu   and   Ben